SOCIAL MEDIA CONTENT CREATION
in Brisbane &
Gold Coast
Use Facebook & Instagram to showcase your brand & DRIVE SALES
“Social media content creation is using social media to generate leads and build online presence”
“Social media content creation is using social media to generate leads and build online presence”
Think about it
About 80% of Australians use social media for an average of 2 hours and 8 minutes each day, so whether you are a social advocate or no, social media content creation needs to form an ingredient in your digital marketing mix.
We use various social media channels to spread the word, get notices and generate fresh leads with custom-made social media content.
We specialise in most popular social media channels: Facebook, Instagram, LinkedIn, Youtube and Google my Business, through which we can reach the vast majority of the population.
So which social media platforms should your business use?
Chosing between Facebook, Instagram, Linkedin or TikTok depends on your target audience, as some networks focus more on younger population and some are more B2B focused. Here are current, most popular social media networks:
Facebook is perceived as an older generational social media tool, but is still used by younger people, mostly for messenger, events and social groups. Even with recent changes in how Facebook can target your audience it is still one of the most important social media platforms.
Business to Business (B2B) oriented businesses should focus their efforts on Linekdin. Expand your connections, establish direct partnerships with key players and decision makers, develop your reputation as an industry thought-leader and if budget allowes, advertise on Linkedin to get in front of your key audiences. If you are using video content, focus on LinkedIn for amazing results!
YouTube
Youtube is a social media and a search engine platform and a great place to get in front of millions with your brand and advertising. Consistency and value of your content is the key for long-term success.
Images are the main focus of Instagram, and this social media platform is dominated by millennials. Users also find products, follow businesses and engage in conversation with brands and other users on Instagram.
Results-Driven Social Media Content Marketing
MARK&TING is a boutique marketing agency in Hong Kong, Singapore and soon also in Australia. We focus on improving our clients’ organic traffic and increasing conversions and sales by using effective content marketing.
We combine social media content creation with with SEO, paid advertising campaigns, and email marketing.
So how do we do it?
Message & Visuals
We create content with cohesive and consistent messaging and great visuals across multiple brand channels.
Original content
Our content creators develop original, engaging materials in a combination of visual and written forms.
Reuse & Recycle
These pieces of content can then be a base for social media posts, digital campaigns, EDMs, website content, advertising, educational resources and printed collateral.
What to expect when MARK&TING runs your social media content creation?
Know your business know your social
We first take time to understand your business so we can recommend and implement the best social media marketing for your organization.
Channel establishment & optimization
We’ll optimize your establish social media platforms or create it, if you don’t have them yet, following your branding guidelines and coherent messaging.
Content creation
We then work with you to create a series of engaging content, either in a form of videos, photos, graphic designs, written articles, infographics, etc.
Analytics & Performance Tracking
In order to understand what works best, we’ll monitor the performance of the content we created and tie it directly to your business performance.
Speak to us to see how we can help your brand generate more leads and sales organically with high-quality social media content creation!
And what is a good content marketing piece?
To put together an effective piece of content that resonates with customers and provides actual value, you need to understand your market and be able to step into their shoes for a moment.
What types of things are your potential customers searching for? How can you help them? What do they need?
For example, by creating a series of instructional videos, targeted to your customers and helping them solve their problems you will be able to increase your engagement and build trust and loyalty with your audience.
What is the most effective content marketing?
Effective content marketing is the creation and distribution of videos, graphics, articles or data that gives value to potential customers.
It has to be either Informative, Educational, Entertaining, Inspirational, or deliver Value Benefit.
Well-crafted content both informs and entertains, and can expose your brand to large amounts of potential customers if you do it right.
This content helps to build your brand awareness, without the need to be pushy or sell directly to prospects.
Provides value to your market
The primary goal for any genuine content marketing piece is to provide substantial value to your viewers. Your content should educate or inform, or at the very least, entertain.
Can’t be found elsewhere
Excellent content marketing helps answer questions and provides valuable information that cannot easily be found anywhere else. This type of content enables you to stand out from your competitors.
Speaks to your audience
Understanding your audience and what drives them is critical to creating content that resonates and engages them to become followers and eventual customers.
Let us know about your social media content needs.
Fill out the form below, and we will get back to you within 24 hours.
