3 things every video creator needs for a long-term success with their YouTube channel
If you are thinking about starting a vlog (video blog), or have just recently started making video content, this article is for you. We’ll be covering 3 tips that are going to help you with your long-term success with your YouTube channel.
- Video content (niche & topics)
- The look & feel of your videos (branding & style)
- The type of your videos (talking head, lifestyle, screen-cast)
1. Video Content:
Content is probably the most important part of your YouTube channel as it is the main reason for people to actually tune-in to watch your videos. We can break down “Content” into two parts.
The first part is a niche that you’re going to be talking about, and the second part are the topics that you’re going to be talking about within that niche. It is important for you to pick a niche that you’re interested in and know a lot about. This way you’ll be able to create a lot of meaningful content around that niche, even in a long run.
A good way to test if you’ve selected the right content, and see if you really have enough “ammo” for a long-term YouTube channel, is to write down all topics that you’re going to cover in the next three to four months. If you can come up with 10 to 15 really good ideas that are going to deliver value to your audience, then you’re good to go. But if you struggle with it, and you can only think of 2-3 topics, then you’re going to have a problem.
2. Branding of your videos
Before you actually launch a YouTube channel you should think hard and decide on the visual style of your videos. You don’t want to have first 50 videos in a certain look and feel, and then change fonts, colors or even your logo.
- Think about colors that you’re going to use in your videos. For example, the lights in a background. Make sure the color scheme matches your or your company’s branding.
- If you do not have a standardized set of fonts or branding guidelines, think about what fonts are you mostly using on your website or in your collaterals? How about on your business cards, flyers or posters? Fonts should be consistent across all of your marketing channels; Facebook, Instagram, Website, YouTube and so on. This will really help your audience to recognize your brand and your channel.
- Apart from fonts, colors, logo and visuals, you should also think about your looks. Your visual representation is also part of your branding, so pay attention to what you’re wearing.
We’d suggest wearing something that matches the “dress code” of your industry or business you are in. Don’t wear a simple T-shirt in your videos, if you normally wear a suit and a tie when meeting your clients.
3. Style of your videos
There are many different styles of videos that you could use in your channel.
Your first choice might be a “talking head” style, where you sit or stand and talk directly to your camera. But for some people, this style of vlogging might be more difficult than they imagined and many people decide to not show their face to the camera at all.
For those kinds of people, screen casting videos might be a better solution or even animated videos with voiceover.
My suggestion for your long-term success with your YouTube channel would be to pick a style that suits you best, and you’re most comfortable with. That’s the only way you will be able to create videos regularly and often, which is probably the most important factor for a successful Youtube career.
Do you have any other suggestions for content creators for a long-term sustainable YouTube channel?
What have we missed? Let us know in the comments below.